Innovation, sustainability and an increasingly global outlook – these are the hallmarks of BAU 2025, the trade fair of reference for architecture and construction, which attracted over 180,000 visitors and 2,230 exhibitors from all over the world to Munich. This year’s edition marked a historic turning point, with 52% of exhibitors coming from outside Germany, an absolute record in the 60-year history of the event. International visitors also reached 44%, confirming the increasingly-global nature of this important exhibition. 

The Master Group took part in the event from 13ᵗʰ to 17ᵗʰ January 2025, with a stand designed to represent the central themes of the Munich exhibition in the window and door sector: technological innovation driven by the automation, minimalism and design of forms. In response to such themes, the Italian company presented some of its most cutting-edge solutions in Munich, such as: 

APRO – the line of intelligent systems created to automate the openings of modern residential, commercial and industrial buildings, thanks to a range of accessories able to transform any door or window into an integrated home automation component;  

NIX – the innovative concealed handle for tilt-and-turn and casement openings, designed to take minimalism to the extreme, to basically ‘nothing’, for a handle that is virtually invisible,  entirely recessed in the window profile, created by MasterLAB’s designers to integrate functionality and design, eliminate any superfluous elements and leave space for the purity of the lines and the centrality of the glass and profiles.    

With the Master Italy, Windar and Master Polska Sales Teams, the Master Group’s Technical and Marketing Representatives welcomed 500+ visitors to their stand, testifying to the great interest in the brand and in the quality of Master’s Made-in-Italy solutions.  

“Our presence at BAU Messe 2025 confirmed Master Italy’s pivotal role in the sector and especially in the innovation of window and door accessories. We recorded a fabulous turnout, with several new contacts and – of course – the significant presence of our historical partners who returned en masse to visit the event after past editions,” commented Francesco Simone, the company’s Sales Director.
“The European market, although experiencing certain economic difficulties, together with the Mediterranean, Middle East and Far East areas, proved to be particularly dynamic. Discussions with international partners strengthened and confirmed our vision for sustainability, efficiency and digitisation in the window sector.” 

“Master confirms its role as the manufacturer of aluminium accessories with the broadest range in the industry, extremely focused on both the distribution channel and the design and supply channel,” states Lorenzo Lafronza, Chief Technical Officer and Head of BU OEM at Master. “The most significant innovations all head in the direction of products of value in enhancing the unique characteristics of aluminium frames and the concepts of design and minimalism that are now synonymous with contemporary windows. 

“This edition exceeded our expectations both in terms of the quality of the meetings and the perceived climate of trust,” added Michele Loperfido, CEO of Master. “It was thrilling to see the interest in our most innovative solutions, a positive sign to face the challenges of the future with renewed energy. This achievement confirms our commitment to contributing to improved comfort and sustainability in all living environments. With our vision of becoming a benchmark and global partner in the world of doors and windows, we are committed to actively participating in the industry’s evolution and promoting the sustainable development of the communities in which we operate.” 

Press release