Four days of meetings with commercial partners and distributors coming from all over the world: Made Expo 2011, held in Milan Fairground from 5 to 8 October, has represented for Master a good chance to face up to the doors and windows market, that is always more interested in the news that this dynamic company can propose. Master presented all the new products in a very original and creative way, in a stand totally inspired to the concept “Love Green”, that underlines the environmental themes and the eco-sustainability of the production process. In the stand of about 300 sq.m. doors, windows, handles and all accessories, were surrounded by green grass and trees, in a very harmonious and original way. A rich program of events started with a press conference, with the geologist Mario Tozzi, who collaborated in writing the small guide entitled “Respect Love, Save Energy”. This work, sponsored by Legambiente Puglia, contains useful guidelines to save energy in the everyday life. These very important themes were also presented in a funny and comic way, by an actor from Gommalacca theatre company, acting as “Inspector Coriandolo”, and making funny investigations about environmental respect among all visitors. About the many positive results of this totally new campaign, the Marketing Director, Mr Gaetano Contento, has declared: “our most important result has been meeting the interest of the other sector operators. The technological innovations of our products, all aimed at functionality, energy saving, safety and Italian design, together with our development and research projects, have involved the distributors, who now see our company as a partner for projects, more than an hardware producer”. Also the Export Managers, Mr Albert Ryzhkou and Mr Lucio Delfine, have positive comments about. Lucio Delfine, manager for French-speaking areas and Far East, has declared: ” One of the most interesting aspect of Made Expo 2011 has not been the increase of the percentage of foreign visitors, that for us is +32,5% against 2009, but an high level of professionalism of the same visitors, who came with a strong and real interest in our production”. Among the most interesting new exhibited products there were: Lift and Slide, for heavy duty sliding systems; Duepuntozero Automatic Window, the first totally automatic window with remote control; Lightflex system, offering many solutions for inside and outside folding, sliding and casement light opening; the new colors Soft Touch for handles and cremone bolts. Mr Albert Ryzhkou has remarked: “All the new products reveal our strong effort in interpreting and meeting the actual market demand”. Mr Michele Loperfido, CEO, wishing for the same good success in the next Master events, has commented: “Of course this edition of Made Expo has represented for Master a good starting point to strengthen the relationships with customers and providers of the sector and to promote new synergies”. THE NEWS AT MASTER MADE EXPO 2011 2.0 Tilt before turning Ideal for public buildings, where you must respect the safety norms about the kind of opening, this tilt and turn opens in tilt position as you turn the handle for 90° and then in casement position when you turn the handle for 180°. Download the data sheet 2.0 – 120 Kg R40 Series The tilt and turn range with load capacity 120 kg has been completed with this version of tilt and turn suitable on the R-systems. It is possible to adjust inter-space (+/- 1 mm), height (+ 3mm) and pressure (+/- 1mm), regulation the eccentrics positioned on the frame. Download the data sheet 2.0 – Automatic window The automatic window combines the traditional titl&turn mechanism and the domotic system: it is the first totally automatic window, functioning with remote control. Download the data sheet Lightflex – Sliding/Folding shutter Lightflex is a system for inside and outside folding, sliding and casement light opening. It is ideal for outdoor balconies, small spaces and big shutters, and permits to have many solutions with one same system. Download the data sheet Empire – Curtain wall Empire System, for curtain wall and casement systems, permits to have more closing points on the profile, according the sash dimensions. The wide range of accessories for this system has been completed by the cremone with the left handle, and the limiter arm with key. Download the data sheet Sliding systems Master offers many different solutions for sliding opening. Multicomfort, Fast Lock, and Fast Block with lock. For each one of these systems there is a wide range of accessories and handles, available also in special finishes. Download the data sheet
Master at MADE Expo 2011
10 October 2011