Master Italy was one of the Italian companies participating in BIG 5 SAUDI, the largest event for the construction sector in Saudi Arabia, which took place from 26 to 29 February 2024 at Riyadh Front Expo & Convention Center. This year in its 12th edition, BIG 5 SAUDI is an exciting setting where innovation and construction come together in an exhibition space that this year was expanded by over 70,000 m2.
In this 2024 edition, BIG 5 SAUDI once again saw strong growth, and was attended by more than 1,300 exhibitors from 47 countries around the world, with the primary aim of bringing world leaders in the construction industry together with the most important operators in Saudi Arabia. Over 55,000 sector professionals were present, from government stakeholders to active buyers, in support of the Saudi Kingdom’s Vision 2030 objectives program. At this year’s edition there was a great deal of interest in the innovative APRO window automation system and other solutions developed by Master in recent years, with a focus on the KARMA LINE handles and the precious hinge for doors.
“We are extremely satisfied”, says Adeeb Ayman, General Manager of Windar Aluminium, Master Group’s branch based in Dubai that manages the gulf area “because we’ve proved that we are a company that can set increasingly challenging goals and achieve them, obtaining results that exceeded all our expectations in terms of both visitor numbers and interest shown by professionals in the sector“.
In the words of Francesco Simone, Commercial Director of Master Group, “We have demonstrated our strong ability to intercept and anticipate market demands and propose solutions that can meet every need, thanks to our varied and increasingly cutting-edge range of products. Our goal in the medium term is to strengthen our position on the Saudi market, the increase of market shares in the last few years supports us and means that Maser Group is a great point of reference for sector operators in this region, in order to expand in this booming market looking at the future and with the ability to anticipate change that features us allowing us to be present in the region since 1990”.
