Start an analysis of the supply chain and reduce the environmental impact of products in the field of accessories for doors and windows. E ‘is the underlying goal of the voluntary agreement signed between Corrado Clini, Director General of the Directorate for Sustainable Development, Climate and Energy of the Ministry of Environment, and Maria Luigia Lacatena, sole director of the Master Ltd. Conversano , a leader in the field of accessories for windows and doors. The project is aimed at assessing the impact on the climate along the life cycle of the most representative products of the company to calculate the ‘carbon footprint’ of the same, that is, the total amount of greenhouse gases emitted, with the aim of reduce it. As part of the collaboration will evaluate all possible measures for reducing and offsetting carbon footprint, in particular, within the first few months of 2014 will be proposed to the Ministry of the assessment results and more sustainable and efficient interventions to improve production processes and reduce emissions, the use of more environmentally friendly technologies to best practices in supplier selection. Master is the first company in the field of windows (as well as the first private enterprise Puglia) that voluntarily adhere to the agreement, starting a process that, in the auspices of the Ministry, should become a best practice to be imitated by all firms in the sector. In fact, the project ‘environmental footprint’ of the Ministry of Environment, involving all the major Italian manufacturing sectors with the aim of optimizing the different methods of measurement of environmental performance, harmonize and replicable. Next to the Master there are numerous companies of excellence of Made in Italy who have recently signed an agreement with the Ministry of Environment, Gucci, Brunello Cucinelli, from Lamborghini to Benetton. “We are proud to have signed this agreement with the Ministry of the Environment – says Maria Luigia Lacatena, sole director of the Master – a further step in our journey of continuous improvement towards a more sustainable production. Construction, innovation and social responsibility are the basic elements of our DNA, a unique combination that makes us competitive in 50 countries around the world. ” “The leading companies in every industry – adds the CEO of Master Michele Loperfido – are judged not only on the intrinsic quality of the products and services offered, but also because of the sense of responsibility and relationships with the land and the environment demonstrating. The commitment that we show today especially wants to move in this direction. ” “Today’s consumers – says Gaetano Contento, Marketing Manager Master – require a responsible approach and transparent communication on the traceability of the products. Customers are driven by different needs than in the past and begin to search for meaning and value in their purchases beyond the tangible value of the product itself. “

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