From 5 to 8 November 2024, MASTER Group participated in VETECO Madrid, the most important trade fair for the window and facade industry in Spain and one of the flagship events of the International Building Week. The event, which brought together over 300 companies from more than 80 countries, confirmed itself as a hub of innovation for the entire construction industry, attracting professionals and trade operators looking for the latest innovations to meet the growing needs of the market. The added value of VETECO lies in its ability to combine knowledge, innovation and solutions, which are key themes of this edition and also core to the MASTER Group. 

“VETECO trade fair is today a strategic meeting in the international Fenestration sector, consolidating in the 2024 edition its importance not only for the Iberian market, but also for the Latin American market. MASTER’s participation generated great interest among industry operators, confirming the stability of our position as a leader in high value-added solutions for aluminium windows  and doors,” said Francesco Simone, Sales & Marketing Director. “In a market often characterised by repetitive solutions, MASTER stands out due to its innovation capacity by bringing to VETECO a series of innovations that meet the growing needs of a complex and crowded sector. The trade fair was THE ideal showcase for us to strengthen our international presence and consolidate partnerships with all operators”.  

Master Italy participated in VETECO by bringing its entire technical- sales team to Madrid. The delegation was led by CEO Michele Loperfido, together with sales manager Francesco Simone, technical director Lorenzo Lafronza, and sales area managers Stefano Loperfido and Silvio Grassi, who manage the Iberian and LATAM areas. This presence not only strengthened the relationship between Master Italy and partners in these areas, but also allowed the group to preview some of its latest innovations.  

“Veteco was a tangible confirmation of a market, the Latin American market, that is eager for innovation,”’ continued Sales Area Manager Silvio Grassi. “Great appreciation from our customers for the minimalist solutions and in general for the new construction trends in the European market, as well as for the many innovative solutions showcased at our stand. I am certain that they will represent the future of the window and door industry not only for Europe, but also for the American continent”. 

Among the innovative solutions presented by the Master Group at VETECO 2024, there was great interest: 

• NIX, the new line of retractable handles, an absolute novelty in the field of minimalist design, combining aesthetics and functionality in a concept inspired by the elegance of the essentialism.
• Karma, the line of handles with a unique, minimalist design, is distinguished by the innovative approach of its design.
• EasyBlock, the line of restrictor arms designed to support all types of openings.
• Apro, the intelligent window automation system.
• Ween, the 180° opening concealed hinge programme, designed to combine design and functionality.

“VETECO was also an opportunity to share and display Master’s new products in response to new market trends, from home automation with our APRO line, to the most cutting-edge designs of the KARMA and NIX lines, without forgetting the customisable accessories for large sliding systems and folding opening systems, TUTTA VISTA and TOPFLEX,” completed José Antonio Sanchez, Spain Area Manager. “It was also an opportunity to strengthen ties with many of our partners present as exhibitors with whom we were able to share all the new solutions and talk about future developments.